Crowning the Best of the Best at the B&LLA’s

On Thursday 25^th April, guests of Max Publishing celebrated the 9^th Brand & Lifestyle Licensing Awards (best known as the BELLAs) with a lavish afternoon event, held at The Royal Lancaster Hotel. Over 500 of the very best retailers, licensees, brand owners and representatives all came together to recognise excellence in product innovation, brand licensing management and retail execution within an ever-evolving brand and lifestyle licensing arena.

Launched in 2016, The B&LLAs gives the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded separately to the massive character and entertainment licensing sector which is covered by The UK Licensing Awards.

A spokesperson for the event had this to say about this year’s ceremony – “The Brand & Lifestyle Licensing Awards 2024 was one of the best yet – actually we’re sure the best yet. The engagement from entry to judging to attendance was all significantly increased on previous years, whilst our guest speaker – fashion guru Jeff Banks, was a huge hit with our audience. The BELLAs is the first event in our calendar year so it’s good to shake off the winter ring-rust and get our creative harts on.”

It’s all in the details

Using the recognisable ampersand and ‘B’ from their branding, this striking award uses a mix of brushed finish and high shine aluminium to enhance the different aspects of the design. At EFX we’re always thinking about the tiniest details in your award that contribute to the bigger picture of branding and high quality awards. Our client feels the same about their BELLA awards – “We’re always proud to be known as an awards organiser who considers all the small touches – our events are considered deeply, from concept through to delivery. A huge part of this is the trophy. If you’re going to crown people as ‘the best of the best’, the trophy needs to reflect this. The BELLAs trophies in particular are a superb design and of the utmost quality – they’re a real talking point with winners.”

We love working with clients who share our visions and passion for design and detail. The Brand & Lifestyle licensing awards being one of them. – “EFX is one of our favourite partners, notably as the business understands our own time constraints, how difficult proofing stages can be with corrected names and of course the logistics. Our day to day contact Sophie Horton makes all of these seem a breeze, whilst also having an incredible attention to detail and a friendly disposition. With so many parts involved in organising an awards event, it is always of huge comfort to know that trophies, one of the most vital elements, has an amazing firm taking care of us. Oh, and did I mention how great Sophie is?” Well done to our account handler Sophie!